Imagine a faucet that redefines everything you previously thought possible. A 3D printed faucet, born of the latest technology. Offering the superlative function you would expect from GROHE, but presented in a silhouette at once iconic and astounding. Where all the usual rules of design and manufacturing have been suspended. A 3D printed faucet of dazzling precision, lightness and modern elegance.
With the Icon 3D collection, Allure Brilliant Icon 3D and Atrio Icon 3D, the impossible becomes cutting-edge reality. By embracing the still-emerging technology of 3D metal-printing, GROHE’s designers and engineers are pushing the boundaries of how a faucet is made. The GROHE Icon 3D printed faucet takes the future of the faucet to exciting new places.
With the reinterpretation of the Atrio and Allure Brilliant lines by incorporating the Icon 3D design, GROHE takes product design and the joy of water to a whole new level. Michael Seum, Vice President Design at GROHE AG, emphasizes: “At GROHE, we believe that something completely new needs a bold vision. What is possible or not possible becomes a question of perspective. With Icon 3D we are opening up a completely new way of thinking about product design in the future. We overcome boundaries by using 3D metal-printing to create products that at first appear impossible. This production method offers the option to design faucets in small quantities according to the wishes of our customers. There are no limits set for individual personalisation.”
Thomas Fuhr, Executive Director Operations GROHE AG, adds: “In order to be a pioneer in the industry and to further expand our technology leadership, we invest heavily not only in research and development, but also in innovative manufacturing processes in our plants. With 3D metal-printing, we are ringing in a new era in production which is made in Germany. We focus on our core business and use our faucets to cover the entire value chain, clearly distinguishing us from our competitors. Essential to us is that we retain our proven GROHE quality and translate it into a 3D-metal-printed product. For this, we have developed our own process, whose magic lies in the powder, a unique formula for the granules that we make.”