Welcome to the GROHE Press Area

• COP26 gives rise to companies to step up efforts to tackle the climate crisis

• Celebrating the achievement of several sustainability milestones in 2021, GROHE vows to overcome further challenges

• GROHE manifests its sustainability commitment as Lead Partner for the Transformation Field “Resources” at the German Sustainability Award 2022

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• World Architecture Festival (WAF): The digital edition 2021 took place with the theme “Resetting the city” from November 30th until December 3rd

• Headline partner GROHE awards Water Research Prize to Techlab laboratory’s façade solution which tackled water scarcity around the globe with a unique design project inspired by nature

• The exclusive festival content can be visited via WAF’s digital pass or via the brand platform GROHE X

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● Digital platform GROHE X wins Red Dot Award Brands & Communication Design 2021 in new “Digital Solutions” category

● Starting point for a new era of brand experience: customized content for B2B target groups meets space for personal exchange

● A complete success: around 222,000 visitors have already explored GROHE X since the launch

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● Modern luxury for the personal home spa: GROHE presents two new premium highlights for the bathroom

● Progressive designs meet technological precision: the reinvention of GROHE Allure

● Soothing showering pleasure thanks to GROHE Rainshower Aqua Body sprays

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With the modernized update of the popular classic Eurosmart, GROHE is offering a product matching every kitchen. With new design options, user-centric features and hassle-free installation at an affordable price, Eurosmart enables installers to offer a cost-efficient portfolio that fulfills customers’ needs.

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With the relaunch of the Eurosmart line, GROHE reinvents one of its core products with a contemporary design and future-oriented functions ensuring that the Eurosmart portfolio always grows in line with a changing society’s requirements and that it keeps adapting to modern needs.

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With GROHE Baulines, installers and planners know what they are offering their customers: high and long-lasting quality along with reliable functionality and an aesthetic. Simple but functional, GROHE Baulines offers what modern consumers need and want in today’s kitchen.

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The GROHE Baulines faucet portfolio is a real all-rounder at an entry-level, offering a modern design with smart features. Furthermore, Baulines enables installers and planners to answer increasing customer demands with a convenient complete bathroom portfolio.

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GROHE will launch GROHE SPA in September 2021: dedicated premium products, developed in response to the growing health and wellness trend with the aim of creating unique water experiences for all five senses.

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GROHE's latest shower innovation offers the right answer to the customer needs: The hand shower Rainshower SmartActive with smart functions and intuitive operation allows users comfortable shower enjoyment tailored to their wishes.

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In line with the Perfect Match philosophy, GROHE is setting new design standards with a coordinated range of faucets and PVD sinks in matching colors. Architects can offer their customers a versatile selection of carefully chosen colors from "Cool Sunrise" to "Hard Graphite" or "Warm Sunset," enabling full freedom of choice.

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With the intelligent CoolTouch technology featured in both GROHTHERM 800 and 1000, GROHE meets consumers’ demands for safety. It offeres the state-of-the-art technology, multifunctional features, and renowned high standards of quality and design customers expect from the global brand GROHE.

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Rain showers are still trendy: 55% of Germans would like to have a generous head shower where the spray pattern covers the whole body like raindrops. With its full face Rain spray and a generous diameter of 250 mm, the new GROHE Tempesta 250 head shower, is impressive in every aspect.

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A highlight among the many user-friendly features of the GROHE Zedra is the Triple Spray, which offers additional comfort for everyday kitchen challenges. Zedra is a fantastic example of GROHE's product philosophy: consumer-centric design combined with state-of-the-art technology enabling a more sustainable water consumption.

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