Welcome to the GROHE Press Area
Covering a wide range of topics, our press releases and images keep you abreast of current developments. Be inspired by GROHE, the global brand for sanitary products and systems.
For any questions and suggestions, please contact us
Daniela Stawinoga Carrington
Leader Communications & Corporate Responsibility LIXIL EMENA
E-Mail: media@grohe.com
Gita Ghaemmaghami
Leader, Communications MENA, LIXIL EMENA
Tel: +9714 4214556
Mobile: +97155 4376534
E-Mail: gita.ghaemmaghami@grohe.com
Recent press releases
Freedom of Choice: Bathroom Designs Thanks to GROHE’s Color Range
Our diverse world demands unique living environments, especially in personal spaces like the bathroom, where self-care and self-expression take center stage. Fittings like faucets require a timeless and high-quality approach to cater to individual preferences and reflect personality through color choices. JUNE 2023
GROHE Strenthgens its presence in Kuwait with GROHE SPA Portfolio and GROHE Blue Pure
GROHE brand part of LIXIL has expanded its offerings to Kuwait through its premium sub-brand GROHE SPA and GROHE Blue Pure, enabling a new level of individual expression in the bathroom and kitchen environment. MAY 2023
Quality bathroom solutions for individual design needs – installed by professionals
Individuality is vital in interior design, including bathrooms, as consumers seek unique solutions for their homes. GROHE Professional offers a broad portfolio of holistic bathroom solutions to support consumers' design preferences and life circumstances. The program ensures professionals stay updated on the latest technologies and products for the best consultations. MAY 2023
GROHE Appoints Mohamed Ataya as Leader, North Africa, LIXIL EMENA
GROHE announced the appointment of Mohamed Ataya as Leader, North Africa, LIXIL EMENA. MAY 2023
GROHE Appoints Alexey Bykov as new Leader for the Middle East Region
GROHE, one of the global leaders in complete bathroom and kitchen fittings, has announced the appointment of Alexey Bykov as the new Leader of the Middle East region at LIXIL EMENA. MAY 2023
LIXIL updates environmental strategy to enhance positive impact on the planet and society
LIXIL Corporation, maker of pioneering water and housing products, today announced its updated Environmental Strategy. The strategy outlines how LIXIL will tackle key environmental issues – climate change mitigation and adaptation, water sustainability, and contributing to the realization of a circular economy. APRIL 2023
GROHE SPA celebrates ‘Health through Water’ at Milan Design Week
Milan Design Week attracts architects, designers, and visitors globally. GROHE presents its revitalized GROHE SPA sub-brand at Pinacoteca di Brera, featuring luxurious bathroom solutions. The exhibition includes faucet collections, ceiling showers, ceramics, and accessories. The water-inspired installation highlights the 'Health Through Water' concept. APRIL 2023
GROHE HONORS PLUMBING PROFESSIONALS IN MOROCCO
GROHE, the global leading brand in complete bathroom and kitchen solutions, is celebrating World Plumbing Day for the second year in a row on March 11, and honoring professionals in the field in the countries where the company operates. This is an opportunity for GROHE to strengthen its support to the plumbing community and celebrate the important role they play in the sanitary ware industry, in Morocco and around the world. MARCH 2023
GROHE launches GROHE SPA with the latest cutting-edge technology
GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, has revitalized its GROHE SPA collection, The GROHE SPA portfolio ranges from elaborate faucet collections, customizable ceiling showers and intricate ceramics to complementary accessories. Progressive designs are combined with carefully selected colors, materials, and finishes to create luxurious home spa experiences. MARCH 2023
Day 1 of GROHE X Summit “Caring for Water”: Inspiring talks on the future of living
At the first GROHE X Summit "Caring for Water", leaders, experts, and researchers discussed social, economic, and environmental issues. Day 1 focused on the evolution of homes and what makes a place home. The day featured keynotes, panel talks, and masterclasses with unique insights, inspiring conversations, and exciting discussions. MARCH 2023
GROHE PRESENTS ITS INNOVATIVE KITCHEN SOLUTIONS
GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, presents its kitchen solutions and innovations that reflect its vision in terms of sustainability, technology, design and water conservation. The presentation took place during an event held in Casablanca and attended by Antoine Kaissar, Leader North & West Africa, LIXIL.FEBRUARY 2023
Caring for Water: GROHE X Summit 2023 tackles questions around the future of water
When we use water, we tend to forget about the existential value it has – and that it is not an infinite source that we can take for granted. That is why GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, will dedicate its GROHE X Summit “Caring for Water” from March 7th-9th 2023 to the element we cannot live without: water. FEBRUARY 2023
GROHE expands Saudi footprint with largest-ever showroom of its kind in partnership with Bayt Alebaa, Jeddah
GROHE partners with Bayt Alebaa to showcase latest breakthroughs, contributing to Saudi Arabia's economic diversification. The global leader in bathroom and kitchen fittings presents its designs, sustainability solutions, and technology at Bayt Alebaa Jeddah, the go-to destination for ceramics, marble, kitchens, and sanitaryware. First-of-its-kind showroom. JANUARY 2023
GROHE announces GROHE X Summit 2023 “Caring for Water”
Today, GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, announces the GROHE X Summit 2023 which will take place on the brand’s digital experience hub GROHE X from March 7-9 2023. Themed “Caring for Water”, the three-day event will include a variety of formats – from inspiring keynotes to thought-provoking panel discussions and masterclasses. NOVEMBER 2022
International GROHE x YouGov Survey reveals: In light of energy crisis showering habits change, but great potential for costs savings remain
YouGov has conducted a representative, GROHE-initiated survey analyzing showering habits, water usage and resource-saving bathroom fittings in nine countries: Germany, the United Kingdom, the United States, Switzerland, Austria, France, Spain, Egypt and the Netherlands. The survey period was from September 16 through September 19, 2022. NOVEMBER 2022
Lalla Asmae 2nd chance school hosts the Launch of the GIVE Program in Morocco
Lalla Asmae 2nd chance school launched GROHE Installer Vocational training and Education (GIVE) program, celebrated on Oct 20 with the presence of Wali of Casablanca-Settat region, German Ambassador to Morocco, officials, GROHE North Africa management, and GIVE Program Leader. OCTOBER 2022
GIVE – GROHE’s Initiative for Training and Capacity-building of Installers in the Sanitary Industry
GROHE launched the GIVE (GROHE Installer Vocational training and Education) Program to enhance the skills of sanitary installers globally and offer a better professional future for young students. The leading global brand aims to prioritize training professionals in the construction industry, including installers in the sanitary industry. OCTOBER 2022
Sustainable handwashing – the benefits of a touchless faucet
Global Handwashing Day on Oct 15 highlights the importance of handwashing, now more crucial than ever. GROHE suggests touchless faucets as a sustainable upgrade to handwashing routines, as we've learned thorough handwashing for at least 20 seconds provides optimal protection. OCTOBER 2022
Dubai Can initiative: GROHE refreshes leading hotel and office block with chilled sparkling and still water on demand
GROHE installed its first Blue water system at the Media One Hotel in Dubai as part of the Dubai Can sustainability initiative. The initiative aims to promote sustainability among residents and visitors, starting at an individual level and progressing to a community, city, and national level. The initiative was launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum. OCTOBER 2022
GROHE Expands Its Brand Services into a New Training and Service Center in The Kingdom
GROHE launched its new training and service center in Saudi Arabia, a source of expert knowledge on the latest technologies and products in the sanitary systems, fully dedicated to providing the best training solutions and after sales services for its employees and customers. AUGUST2022
Global leader GROHE expands regional portfolio to more than 400 products; launches enhanced Eurosmart series in Saudi Arabia
GROHE has launched the Eurosmart series, a contemporary and stylish line of bathroom and kitchen solutions, in Saudi Arabia. With more than 400 products now available, the series has been designed to meet evolving requirements for sustainability and hygiene, featuring future-oriented functions. AUGUST 2022
GROHE Launches Regional Distribution Centre in Dubai Logistics City
GROHE, a leading global brand for complete bathroom and kitchen solutions, has launched its new MENA Regional Distribution Center (RDC). Located in Dubai Logistics City, the new facility will reduce transportation lead times for customers and support inventory ramp-up for new product launches. JUNE 2022
GROHE Green Initiative in KSA is giving back to the community with the Green Orphanage House
GROHE, a global leader in bathroom and kitchen fittings, has launched the Green Orphanage House in KSA as part of its Green Initiative. GROHE KSA partnered with AlBir Society to promote water sustainability and hygiene in the Orphan House. MAY 2022