Welcome to the GROHE Press Area
Covering a wide range of topics, our press releases and images keep you abreast of current developments. Be inspired by GROHE, the global brand for sanitary products and systems.
For any questions and suggestions, please contact us
Thorsten Sperlich
Chief Communications Officer
Tel.: +49 (0) 211 9130 - 3030
E-Mail: media@grohe.com
Gita Ghaemmaghami
Leader, Communications MENA, LIXIL EMENA
Tel: +9714 4214556
Mobile: +97155 4376534
E-Mail: gita.ghaemmaghami@grohe.com
Recent press releases
Step by step for the better – GROHE’s ongoing journey to plastic-free packaging
With an increase in plastic waste pollution in the oceans since and the annual flow of plastic into the ocean estimated to triple by 2040, immediate action is needed. While plastic-free solutions are increasingly demanded, options are still limited which is impeding development for all industries. However, small steps can have immediate and scalable impact. This is one of the key learnings of the ongoing journey towards plastic-free packaging by GROHE. JUNE 2022
GROHE celebrates the opening of a new Office & Live Center in Cairo by offering new and enhanced customer experiences
GROHE celebrated the opening of their new Office & Live center in New Cairo as an occasion to kick-start the first phase of the “Pro-Bath” campaign launch by hosting a media gathering. The event served as an opportunity to introduce the brand’s new innovative products that continue to push the boundaries of bathroom and kitchen designs. JUNE 2022
Silver Society households on the increase: Future-ready bathrooms with the new GROHE Eurosmart
Growing older no longer means resting and standing still. The so-called ‘silver society’, the population over 60, ages differently – they want to stay fit and actively shape their own life in the place where they feel safe and happy: at home. GROHE has taken these insights into account when re-designing one of its bestseller products – the GROHE Eurosmart – to create an innovative, future-ready home. MAY 2022
GROHE becomes new Global Partner of WorldSkills
GROHE has joined WorldSkills International, a global platform to raise the profile and recognition of skilled people, as its newest Global Partner. GROHE first supported the skill competition, Plumbing and Heating, in WorldSkills Kazan 2019. Now as a Global Partner, GROHE will extend its support to WorldSkills Shanghai 2022 and as a Global Industry Partner. APRIL 2022
Communication beyond the pandemic: The digital experience hub GROHE X turns hybrid
One year after the successful launch of GROHE X, GROHE is expanding its brand experience into a hybrid format by introducing the GROHE X Brand & Communication Experience Center in Hemer, Germany, which combines a physical visitor facility and five state-of-the-art studios for training and content production as well as hybrid events. Three GROHE X Motion Trucks complement the cutting-edge brand experience by bringing it directly to the customer. MARCH 2022
GROHE Inaugurates its North & West Africa Office and Seeks to Offer the Pure Joy of Water through Technology, Quality, Design and Sustainability in the African Continent
GROHE held a virtual event on the GROHE X platform to celebrate the opening of its North-West Africa Office in Casablanca, Morocco, attended by members of the media from Morocco, Tunisia, Nigeria, and Ghana. This new milestone marks GROHE’s official entry into the African continent and will allow the company to create positive and sustainable change in the region through existing and upcoming programs and initiatives. MARCH 2022
