Welcome to the GROHE Press Area

Covering a wide range of topics, our press releases and images keep you abreast of current developments. Be inspired by GROHE, the global brand for sanitary products and systems.

For any questions and suggestions, please contact us

Thorsten Sperlich
Chief Communications Officer
Tel.: +49 (0) 211 9130 - 3030
E-Mail: media@grohe.com

Gita Ghaemmaghami
Leader, Communications MENA, LIXIL EMENA
Tel: +9714 4214556
Mobile: +97155 4376534
E-Mail: gita.ghaemmaghami@grohe.com

Recent press releases

Step by step for the better – GROHE’s ongoing journey to plastic-free packaging

With an increase in plastic waste pollution in the oceans since and the annual flow of plastic into the ocean estimated to triple by 2040, immediate action is needed. While plastic-free solutions are increasingly demanded, options are still limited which is impeding development for all industries. However, small steps can have immediate and scalable impact. This is one of the key learnings of the ongoing journey towards plastic-free packaging by GROHE. JUNE 2022

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GROHE celebrates the opening of a new Office & Live Center in Cairo by offering new and enhanced customer experiences

GROHE celebrated the opening of their new Office & Live center in New Cairo as an occasion to kick-start the first phase of the “Pro-Bath” campaign launch by hosting a media gathering. The event served as an opportunity to introduce the brand’s new innovative products that continue to push the boundaries of bathroom and kitchen designs. JUNE 2022

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Silver Society households on the increase: Future-ready bathrooms with the new GROHE Eurosmart

Growing older no longer means resting and standing still. The so-called ‘silver society’, the population over 60, ages differently – they want to stay fit and actively shape their own life in the place where they feel safe and happy: at home. GROHE has taken these insights into account when re-designing one of its bestseller products – the GROHE Eurosmart – to create an innovative, future-ready home. MAY 2022

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GROHE becomes new Global Partner of WorldSkills

GROHE has joined WorldSkills International, a global platform to raise the profile and recognition of skilled people, as its newest Global Partner. GROHE first supported the skill competition, Plumbing and Heating, in WorldSkills Kazan 2019. Now as a Global Partner, GROHE will extend its support to WorldSkills Shanghai 2022 and as a Global Industry Partner. APRIL 2022

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Communication beyond the pandemic: The digital experience hub GROHE X turns hybrid

One year after the successful launch of GROHE X, GROHE is expanding its brand experience into a hybrid format by introducing the GROHE X Brand & Communication Experience Center in Hemer, Germany, which combines a physical visitor facility and five state-of-the-art studios for training and content production as well as hybrid events. Three GROHE X Motion Trucks complement the cutting-edge brand experience by bringing it directly to the customer. MARCH 2022

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GROHE Inaugurates its North & West Africa Office and Seeks to Offer the Pure Joy of Water through Technology, Quality, Design and Sustainability in the African Continent

GROHE held a virtual event on the GROHE X platform to celebrate the opening of its North-West Africa Office in Casablanca, Morocco, attended by members of the media from Morocco, Tunisia, Nigeria, and Ghana. This new milestone marks GROHE’s official entry into the African continent and will allow the company to create positive and sustainable change in the region through existing and upcoming programs and initiatives. MARCH 2022

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GROHE scales up efforts to tackle the climate crisis following COP26

• COP26 gives rise to companies to step up efforts to tackle the climate crisis

• Celebrating the achievement of several sustainability milestones in 2021, GROHE vows to overcome further challenges

• GROHE manifests its sustainability commitment as Lead Partner for the Transformation Field “Resources” at the German Sustainability Award 2022

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As the founder sponsor of the World Architecture Festival 2021 GROHE empowers architects to create healthier urban landscapes

• World Architecture Festival (WAF): The digital edition 2021 took place with the theme “Resetting the city” from November 30th until December 3rd

• Headline partner GROHE awards Water Research Prize to Techlab laboratory’s façade solution which tackled water scarcity around the globe with a unique design project inspired by nature

• The exclusive festival content can be visited via WAF’s digital pass or via the brand platform GROHE X

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